Monday, November 24, 2008


If you’re unfamiliar with the term, a break truck is a large, insulated vehicle which visits construction sites or remains parked on a city street: it offers an array of snacks and other typical break-food fare, including the omnipresent staple of mediocre coffee. Essentially, it is a vending machine on wheels. If you're just looking for a bag of chips, there are all the major brands, but if you're hungry for a fresh donut, breakfast sandwich, or even just a strong, familiar coffee – you are usually out of luck.

The Idea: co-branded break trucks.

Co-branded break trucks would partner small, local break truck operators with a large-chain coffee shop (i.e. Dunkin Donuts): the result would be brand-name beverages, pastries, and sandwiches instead of just Frito’s and Snickers.

The partnership would be beneficial for both parties - the truck owners would see an increase in business due to customers reacting to the familiarity, and the brands would get an increased presence in areas where they may not have physical stores. Synergy.

An ancillary benefit would be savings for employers, since their employees would no longer need to travel to the nearest franchise of choice: that transportation time can now be turned into productivity.

To learn more about break trucks and what it takes to run a successful break truck business, check out

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