Friday, December 5, 2008


'Tis the season for a friend, relative or significant other to ask what you'd like for the holidays. Most people tend to pause and reply with an ambiguous, "Hmm, I'm not sure," regardless of whether they have something in mind or not. This doesn't just happen during the holiday season; birthdays, graduations, anniversaries – any present-worthy occasion is awkward whether you are giving or receiving, not to mention the time and energy spent trying to find the perfect gift. The only events that do not pose this problem are those for which registries exist - so why not just register for everyday life?

The Idea: an everyday registry.

The same way wedding and baby registries work, an everyday registry would be a website and/or application which would allow the user to create a personal wish list, with links to the stores selling each item. Along with the price, the user would be able to rate each item on level of want, event appropriateness, etc. The site/application would aid gift-giving for everything from a small thank-you to a big 50th birthday.

The Idea would be perfect for a facebook application, as it would allow the user to easily share and access both their registry and the registries of their friends. In addition, the marketing opportunites are abundant. The information provided by someone when selecting items for their registry could be used by ad agencies to target those same people for similiar products; in addition, that information could provide information to companies regarding the popularity and interest in a given product.

To learn more about building an application for facebook, check out

Wednesday, December 3, 2008


When you receive an iTunes gift card, do you sit down at your computer and blindly flip through song after song wondering what to pick? What happened to the old days, when people went to the store, turned over a cd, recognized a song or two, and looked forward to hearing the rest? Or what about those who wonder what new, underground music their favorite artist purchases when they use an iTunes gift card?

The Idea: iTunes suggestion cards.

iTunes suggestion cards would be normal iTunes giftcards with suggested songs printed on them. For example, a $10 iTunes card would have 12-15 songs listed on them, and the recipient would be able to use those cards to help choose their music, or be free to ignore them as well. The cards could be holiday specific (i.e. a Christmas Carol iTunes card) or decade specific (think hits from the 80's). They could list a specific artist's favorite songs, or they could just be a collection of the latest pop songs (a la the Now Thats What I Call Music Series, Volumes 1 through 2,400). The possibilities are endless.

There is enormous potential for cross-promotion with this Idea. Radio stations could release compilations, organizations could put together benefit cards (with a portion of the proceeds going towards charity), and local musicians in certain areas could band together to promote their 'scene'... the list goes on.

Another option for this Idea would be the ability to create custom iTunes cards. This would allow users to purchase giftcards and create their own suggested playlist to be listed on the front. Replacing the masking-tape labeled cassette, and the somehow seemingly less-authentic burned cd, customized iTunes gift cards could be the new mix tape.

To learn more about what partnership opportunities are already available with iTunes, check out

Monday, December 1, 2008


How many times have you tried to make your way through a crowded bar, only to have your drink bumped a a dozen times, leaving you with half the liquid you started out with? How about a packed restaurant, sloshing red wine all over your white shirt - or even worse, your date's white shirt? Or how often have you held multiple beverages at a concert, making your way back to your seat with fervent apologies for spilling on every person you squeeze pass in the row? Lastly, and on a bit more of a serious note, how many times have you felt uncomfortable leaving an open drink unattended or carrying an open drink through a crowded establishment?

The Idea: increased lid use.

Dumping half your drink on the floor or having a beer dumped down your blouse is bound to put a damper on the evening, no pun intended. Increased lid use would just transfer the methods used for soft drinks and juices and apply them to drinks that are often served in an open receptacle. The lids could be made in various sizes from recycled paper or plastic, and they could be available with or without straw holes, depending on the venue.

To offset the additional cost, lids could be made into valuable advertising space, informing the patron of everything from recycling tips to bar specials to a new television show aimed at the establishment's core demographics. (Picture the cardboard coasters you find at many bars/restaurants already).

Increased lid use would be beneficial for everyone involved: patrons would be able to save themselves the aforementioned stresses that come with transporting open drinks; establishments would be able to claim a safer environment, as well as be able to promote upcoming events and specials; advertisers would gain yet another medium for which to target very specific demographics.

The next time you're at a sporting event, maneuvering two beers and a couple of hot dogs back to your seat, pausing awkwardly to sip from both brim-filled cups, (think dripping ice-cream cone on sweltering summer day), imagine how much easier life would be with a lid.

To learn more about potential partners for a company focused on increased lid use, check out